“I’ve always been drawn to the aesthetic context of a place or structure. By stripping away the temporary and extraneous contents you are left with a kind of distorted unreality”

— Rory Gardiner

Project 
rory-gardiner.com

Role within Project
Lead Designer

Disciplines
Web Design

 

About
An exercise in functional minimalism, internationally acclaimed photographer Rory Gardiner approached me to develop a highly functional layout and type system that would streamlined the movement through his website prioritising the content of his portfolio.

Albert-Jan Pool's FF DIN was chosen to substitute the less legible Decima Mono, set a 11px with a line height of 1.7ems. For the logo-mark special attention was employed to reference FF DIN's characteristically high X-height and square-ish bowls and counters for a proportional and harmonious match between logomark and type palate.

Build by http://limnerstudio.co.uk/

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